In the competitive world of craft beer, branding plays a crucial role in distinguishing your brewery from all the others. A strong, recognizable brand helps to attract new customers, foster loyalty, and build a lasting identity.
Craft beer drinkers often choose brands that reflect their tastes, values, and lifestyles, making it essential for breweries to showcase their personality and quality through every touchpoint, including their labels. In fact, over 71% of consumers reported that they have bought a beer strictly because they were attracted to the packaging. Given the impact of packaging on consumer choices, breweries should consider in-house label printing for increased flexibility, cost-effectiveness, and new revenue opportunities.
Bringing label printing in-house offers breweries greater flexibility, cost savings, and control over their branding. With the ability to print labels on demand, breweries can quickly adapt to new releases, limited editions, and seasonal offerings without worrying about waste or long turnaround times. This not only streamlines production but also enables breweries to be more responsive to market trends and consumer demand, all while maintaining high-quality, custom beer labels that reflect their brand identity.
When ordering custom labels, you’re generally forced to purchase more labels than you need for them to be economical, but you also will have a lead time. This often leads to excess labels sitting in a storage room if the product is discontinued, seasonal, made for a specific event, or missed revenue opportunities because you have lead times to consider. Having the ability to print labels on demand means you can react immediately to revenue opportunities from your customers, select the exact quantity you need, and print as required, resulting in less waste—both physically and financially.
Bringing label printing in-house doesn’t just save money; it also opens the door to new revenue opportunities. Breweries can offer custom labels for private events, corporate promotions, weddings, and special collaborations, creating an additional stream of income that you can react to immediately. Limited-edition batches, holiday releases, and exclusive promotions can be easily designed and printed without the risk of over-ordering or wasting materials.
By providing customers with personalized branding options, breweries can enhance their market appeal, strengthen customer loyalty, and stand out in an increasingly competitive industry.
Bringing printing in-house has never been easier. In the past, the only options for printing in-house were very inexpensive, desktop printers that were very limited in their quality and output, or giant printing presses used by commercial printers, which involved a costly initial investment, expensive operation costs, bulky equipment, and the need for trained professionals to operate.
Those days are behind us. Now, digital label presses offer a cost-effective, compact, high-volume output, with user-friendly features that can be operated in-house, anyone on your team can handle it.
The SnapPress LP-1 is designed for anyone to use. Yes, anyone. With just a few days of onboarding, any team member can master the process and start printing custom beer labels in a snap! Thanks to its intuitive UX design, printing has never been easier. For assistance, helpful how-to videos guide users through machine operation and troubleshooting and our engineering team is always available to answer questions and provide support, so you are truly never on your own if you get stuck.
Plus, the monitor doubles as a computer, allowing your team to upload files and start printing quickly. In case anyone needs assistance, the screen also features helpful how-to videos, guiding users through various aspects of the machine and troubleshooting any potential issues along the way.
Printing custom beer labels in-house has never been more accessible, cost-effective, or efficient. With the SnapPress LP-1, breweries can take full control of their branding, quickly adapt to seasonal releases or special events, and eliminate excess waste, without the hassle of bulk ordering and excessive lead times. Its intuitive design ensures that anyone on your team can operate it with ease, making high-quality label printing a seamless part of your production process.
We’re here to make sure label production isn’t a frustrating burden but a seamless, complementary feature that helps increase revenue and reduce expenses. If you're ready to see how the SnapPress LP-1 can streamline your operations and enhance your brewery’s flexibility, request a quote today and take the first step toward on-demand label printing!
