For breweries, cannabis retailers, and other CPG businesses, labels are more than just a legal requirement—they’re a powerful storytelling tool. A well-designed label communicates brand identity, attracts customers, and enhances the overall product experience. This is especially crucial for breweries, where on-site sales play a significant role—nearly 70% of U.S. breweries sell more than 25% of their beer directly to customers.
But what if you could take labeling a step further? Imagine offering customers the ability to personalize products for special events, corporate gifts, or limited-edition releases. Keep reading to discover how printing labels on demand can unlock new opportunities for your business.
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There are a lot of ways to look at labels; some see them as a branding tool, others focus on regulatory compliance, and then there’s the functionality side of things. If you run a brewery or cannabis retail business, you know a label isn’t just about looking good. It has to check all the right boxes.
First off, compliance is essential. Your labels need to include key details like alcohol or THC percentages, health warnings, expiration dates, and anything else required to stay FDA-compliant. And it’s not just about having the info; it has to be readable.
Branding and consistency matter, too. Making sure your logo and colors stay Pantone-consistent across every batch keeps your product looking sharp and professional. Nothing’s worse than mismatched branding that makes your packaging look off.
Then there’s label durability. If you’re a brewer, you know a weak label won’t last in cold storage or a wet cooler. And for cannabis retailers, the last thing you want is a label that smudges or peels off, taking all the important product info with it.
At the end of the day, labels do a lot more than just sit on a product. They communicate your brand, keep you compliant, and ensure your product is properly represented. Get these details right, and you’re not just meeting industry standards; you’re creating a better experience for your customers.
Labels don’t have to be a one-size-fits-all solution anymore. Now, they can be customized to fit not just your business’s needs, but your customers’ as well. Personalization adds an exclusive touch, making your product feel special to those it’s designed for. Printing labels on demand gives your business that extra layer of flexibility to help cater to clients' unique needs and wants.
Take breweries, for example. Plenty of people book space for gatherings, celebrations, and private events. But what if you could take it a step further, offering custom packaging that speaks directly to them? With digital label printers, this is totally possible.
Custom labels turn an ordinary product into a unique experience, making events like weddings, corporate gatherings, and private-label collaborations even more memorable. Not only does this enhance the customer experience, but it also builds stronger brand loyalty.
Cannabis retailers can also take advantage of personalized labeling to create an exclusive experience for their customers. Whether it’s a special-edition strain, a collaboration with a local artist, or a dispensary-branded product for VIP members, custom labels add a premium touch.
Imagine offering customers the option to personalize packaging for birthdays, holidays, or even custom gift sets. Not only does this set your brand apart, but it also creates a deeper connection with your customers.
When it comes to efficiency and cost savings, in-house label printing takes the cake. No more waiting on long processing times from third-party vendors or ordering a bulk quantity of labels you might not even need. Printing labels on demand means you get full control over production, whether you need a single label or a full run. Plus, the ability to print custom labels on demand makes it a smart investment for any business or commercial printer looking to enhance their product offerings.
The SnapPress LP-1 is a digital label press designed for businesses that need flexibility. It’s perfect for short-run prints but can also scale as your company grows. With high-quality printing, vibrant color output, and an easy-to-use system, it’s an ideal choice for those looking to start producing their own labels. Backed by expert support and flexible financing options, the SnapPress LP-1 makes bringing label production in-house easier than ever. Want to see the quality for yourself? Request a label sample today and experience the difference firsthand.
